'The tigress drank, the photogs made their pictures, the Mela had a story of a lifetime.'

Prithviraj Hegde explains the first results of the demonetisation exercise in layman terms.

Prithviraj Hegde explains the first results of the demonetisation exercise in layman terms.

Prithviraj Hegde explains the first results of the demonetisation exercise in layman terms.

Has the IPL, its players and fans become secondary as big companies cynically use India's most followed and visible sport to push their phone or toothpaste brands?